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Did You Know?

"64% of Canadians prefer to receive general business correspondence by mail."
"67% of Unaddressed print advertising pieces Canadians receive are actioned (i.e. read, saved it for later, will shop, purchase or do something else)!"
"Each person in Canada watches 1 hour per day of online videos."
"94% of Canadians are likely to open an item that comes in the mail if they already do business with the company."
"86% of smartphone users notice mobile ads."
"80% of the Canadian population are online"
"9.4 million Canadians access Facebook with a Phone or Tablet device daily"
"56% of households want to receive more Direct Mail coupons."
"54% of households use Direct Mail coupons to purchase new products."
"90% of Direct Mail is opened by women."
"81% of Direct Mail users agree that mail is a great way to communicate with their existing customers (B2C)."
"84% of Addressed print advertising pieces Canadians receive are actioned (ie. read, saved it for later, will shop, purchase or do something else)!"
"68% of Canadians that read their mail, read it as soon as it's received."
"2 out of 3 Canadians now use social media."
"95% of Canadians usually read their mail the same day it arrives."
"Up to 70% of Canadians use mobile devices."
"Canadians spend 17.2 hours online per week on average."
"89% of Canadians will open a mail item if it looks interesting or intriguing."
"4.8 Billion Canadian Google searches are performed each month."
"89% of Canadian companies agree that Mail is a great way to communicate with them."
"1 in 4 Canadians would give up TV over their smartphone."
"75% Of Canadians pay more attention to Direct Mail than any other medium."
"91% of Canadians are likely to open an item that comes in the mail if it looks official or important."
"93% of Canadians go Online for Product Information."
"83% of households use Direct Mail coupons."